7 Rules for Campaign Success … and When You Should Break Them
Fundraising guidelines exist for a good reason. But campaigns are rarely one-size-fits-all.
Every successful capital or comprehensive campaign has a few similarities: a strong case for support, a list of top donors, leadership and infrastructure to keep everything on track.
However, every organization has its own ambitions, culture and community. What works for one campaign may be counterproductive for another.
In this guide, the Heller Fundraising Group looks at seven common best practices, including what makes them work and when you should consider a different approach. It helps nonprofit leaders recognize when a strategy aligns with your organization and when you should ditch the rules and go your own way.
Are you a rulebreaker? Here’s how to know.
✅ Your gift pyramid looks more like a diamond
✅ Your board members aren’t your biggest financial investors
✅ Your staff doesn’t have campaign experience
✅ You don’t know when to take your campaign public
In the Heller Fundraising Group’s 7 Rules for Campaign Success, we break down the most common truths in fundraising—both why they work and how to forge a different path forward.