Ask Smarter Questions. Build Deeper Donor Connections.
A thoughtful question can be more powerful than a perfect pitch. In this practical one-sheet, we share 12 open-ended questions designed to help fundraisers build trust, spark conversation, and uncover what really motivates your donors.
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What You'll Get
✅ Our 12 donor-tested questions grouped by conversation type
✅ Prompts for understanding donor priorities & decision-making
✅ Conversation openers for campaigns, follow-ups & next steps
✅ Ideas to help you stay curious and intentional in your meetings
Heller Fundraising Group has helped organizations build meaningful donor relationships and raise millions through strategic campaigns. This one-sheet shares one of the most overlooked tools in any fundraiser’s toolbox: a good question.