The Feasibility Study Readiness Playbook

A how-to guide for jumpstarting your fundraising feasibility study and creating the framework for a successful campaign

Campaigns are an opportunity to dream big about your future — and a feasibility study is the key to unlocking what’s possible.

Where do feasibility studies fit in nonprofit fundraising and how can this playbook help my organization?

Think of the Feasibility Study Readiness Playbook as the first step towards a successful campaign. Many organizations use the Playbook to prepare internally before beginning a formal feasibility study. It helps nonprofits clarify early questions, organize internal thinking, and prepare for the deeper insights a feasibility study will provide.

Feasibility Study Readiness Playbook → Feasibility Study → Capital Campaign

A fundraising feasibility study is a vital first step in any campaign. When done right, a study can:

✅ Help you determine how much you can realistically raise and from whom

✅ Open the door to begin the donor cultivation process

✅ Align your leadership team around a shared vision and message

The Heller Fundraising Group’s Feasibility Study Readiness Playbook is your guide to making the most of this pre-planning stage and laying the groundwork for a comprehensive feasibility study and a strategic, data-driven campaign.