Campaign on the Horizon: What Steps Can You Take Today to Drive Your Campaign’s Success Tomorrow?
Roundtable Discussion at 3:15 PM-4:20 PM
AFP FDNY 2026 at the Marriott Marquis, NYC
AFP Fundraising Day New York 2026 attendees are invited to join Kate Jaeger-Thomas, CEO, and Kaylana Sareen, Consulting Associate, of Heller Fundraising Group for a 65-minute interactive roundtable discussion from 3:15–4:20 PM.
A successful campaign starts long before the public launch. In this collaborative session, we'll explore the critical planning decisions that lay the groundwork for campaign success, including developing an inspiring case for support, establishing a campaign goal before fundraising capacity is fully known, understanding and engaging prospects, and securing the people and processes needed to keep everything on track.
Designed as a conversation among peers, this roundtable invites participants to share experiences, discuss challenges, and exchange ideas about building momentum and positioning their organizations for long-term success. Whether you're considering a future campaign or actively preparing for one, you'll leave with practical insights and actionable strategies that can be applied at any stage of the planning process.
Learning Objectives
Participants will be able to:
Assess their organization's current campaign readiness and identify opportunities that could influence future campaign success.
Determine early strategic decisions that build momentum and position staff, leadership, and volunteers for long-term campaign success.
Translate campaign planning concepts into clear, actionable next steps that can be implemented within their organizations.
We're proud to be a sponsor of AFP Fundraising Day New York 2026 and look forward to connecting with attendees throughout the day. Be sure to stop by the Heller Fundraising Group exhibit table to meet our team, ask questions, share ideas, and learn more about how we support nonprofit organizations in achieving their fundraising goals. We'd love to say hello in person!
For more event information, please visit the AFP Event Page.