Pre-Campaign Playbook

A fundraising feasibility study is a vital first step in any campaign.

Campaigns are an opportunity to dream big about your future —and a feasibility study is the key to unlocking what’s possible.

Think of the Pre-Campaign Playbook as the first step in preparing for a successful campaign. Many organizations use the Pre-Campaign Playbook to prepare internally before beginning a formal feasibility study. It helps organizations clarify early questions, organize internal thinking, and prepare for the deeper insights a feasibility study will provide.