Donor-Centered Fundraising: Timeless Lessons from Our Founder
Our founder Peter Heller has always had a few tricks up his sleeve when it comes to techniques for establishing donor relationships that last and knowing the right moment and method for a solicitation.
Over the years, he’s shared plenty of success stories—and a few times when crucial lessons were learned. These examples often come back to the same ideas: Listen thoughtfully. Be clear and confident in your communications. Follow up. Focus on the long game.
We’re looking back at some of Peter’s best recommendations for building deep and lasting connections with donors.
Dec. 14, 2021: The Secret to Top-Level Fundraising Success: Listen to Your Donors
Good listening lays the groundwork for good relationships. When you truly listen to your prospects, you’ll not only learn about them but give them the opportunity to be heard—a secret to top-level fundraising success.
Sept. 19, 2023: Legacy Building: Wealth Transfer and Family Philanthropy Insights
We’re in an era of wealth transfer. Older donors are passing their wealth on to their adult children, both while they are alive and through trust and estate planning. This sea change provides an opportunity and a challenge to fundraising teams. Here’s how to navigate.
Too often, development staff put donors on a pedestal and bow down to any request. Or they treat donors with kid gloves, afraid to tell the full truth and risk losing a major gift. But major donors are human, too.
Oct. 16, 2019: The Secret Fundraising Strategy for Galas
Peter shares how to look out for opportunities to connect with prospects and begin to build a relationship—including the one line he uses to take the next step.
As these stories show, effective fundraising is rooted in strong donor relationships.
By listening carefully, communicating clearly, and prioritizing long-term connection, nonprofits can build trust that lasts and lays the foundation for transformational giving.