Optimize Your Fundraising Feasibility Study: Get Our Playbook for Nonprofits
At the Heller Fundraising Group, we’ve heard plenty of reasons why an organization might skip a feasibility study and jump straight into campaign mode.
Too often, nonprofits face immediate needs and have to find a way to raise money—whether it’s feasible or not. Or, you’re confident that you know your donor database and top prospects better than any outside consultant ever could.
While determining how much you can raise and from whom are two critical pieces of any fundraising feasibility study, a truly effective study goes far deeper. In fact, we often refer to our approach as a planning study.
“The work that we do in helps clients identify specific gaps—whether that’s in the giving capacity of donors, the commitment of leadership, or the time and resources of staff—as well as the opportunities that can be leveraged,” says Kate Jaeger-Thomas. “Then, we craft a plan that makes what can feel like an impossible campaign, actually possible.”
While feasibility studies are the key to unlocking strategies for cultivating donors and strengthening your organizational infrastructure, pre-campaign planning begins well before the study.
That’s where the Heller Fundraising Group’s Feasibility Study Readiness Playbook comes in.
Packed with questions and prompts designed to help you dig deep, this how-to guide will jumpstart your fundraising feasibility study and give you the scaffolding for a successful campaign in the future. Inside, you’ll find:
How to make sense of your budget and what to share with prospective donors.
A more expansive view of your top prospects—and opportunities you might be overlooking.
What goes into making a compelling case that articulates the “why” behind your campaign
Our recommendations for shaping a well-rounded and effective campaign leadership team
Prompts to begin a deep dive into your staffing and systems—and how to identify the gaps
What internal and external factors could influence your campaign timeline
A truly effective feasibility study will leave you with a comprehensive plan for how to move forward in the weeks, months and years ahead—but to make the most of the study, you should start with some preliminary thinking and planning. Our Feasibility Study Readiness Playbook is your guide to ensuring your organization is primed for success.
Ready to get started?
Download our free Feasibility Study Readiness Playbook today and find out how you can make the most of your fundraising feasibility study and lay the groundwork for a transformational campaign.
Get the Feasibility Study Readiness Playbook here.